2 - How is the user information used?

LTAM's primary goal in collecting personal information is to provide the User with a more personalised and customized experience on LTAM's platform. This includes personalization and customised services, interactive communications, individual applications, online shopping and many other types of services.

Also, in order to be able to provide the most competitive charges, LTAM displays or transmits targeted advertisements by way of the Service, in accordance with the User preferences indicated by the User at the time of registration. Such User preferences can be changed at any time by the User.

In addition, LTAM does research on Users' demographics, interests, and behavior based on the information provided upon registration, during a promotion, from LTAM's server log files or from surveys, in order to better understand and serve Users. Such research data may be shared with advertisers or business partners.