8 - How does LTAM use cookies?

As part of offering and providing customizable and personalized services, LTAM uses cookies to store and sometimes track information about the User. Cookies are pieces of information that a Web site transfers to the User computer's hard disk for record-keeping purposes. All sites on LTAM where the User is prompted to log-in or that are customizable require that the User accept cookies. Generally, LTAM uses cookies to :

Recall the identity of the User and to access the User account information (stored on LTAM's servers and equipment) in order to deliver to the User a better and more personalized service. This cookie is set when the User registers or clicks the "Sign In" button and is modified when the User clicks the "Sign Out" button and exits LTAM Services.

Estimate LTAM's audience size. Each browser accessing LTAM is given a unique cookie which is then used to determine the extent of repeat usage, usage by a registered User versus by an unregistered User, and to help target advertisements based on user interests and behavior. This is important because LTAM aims to meet the individual needs of each User.

Measure certain traffic patterns, which areas of LTAM's platform the User has visited, and the User's visiting patterns in the aggregate. LTAM uses this research to understand how the Users' habits are similar or different from one another so that LTAM can make each new experience on the LTAM platform a better one.

Track the User's progress and number of entries in some of LTAM's promotions, sweepstakes and contests. When a LTAM-hosted promotion uses cookies, the information written to the cookie indicates the player's progress through the promotion, and may be used to track entries, submissions, and status in prize drawings.

Assist merchants in LTAM to track visits to and business at their stores, and to process the items in the User's shopping basket. The information collected by cookies are sometimes called "clickstream" or "click trail" and may also describe which pages the User has seen in each merchant's store.

We use cookies to deliver content specific to your interests and to save your password so you don't have to re-enter it each time you visit our site.

LTAM may also use this information to better personalize the content, banners, and promotions that the User will see on the LTAM platform. Advertising networks that serve ads onto LTAM may also use their own cookies. LTAM also collects IP addresses for system administration and to report aggregate information to LTAM's advertisers. In addition, LTAM Mail includes IP addresses in outgoing mail message headers.